OaksPlus started making their Annual Report with some challenges.
And we were well placed to solve them.
One person in charge
An Annual Report is a major undertaking, and sometimes, just having a single person in charge can make it difficult to coordinate many different moving parts.
Celebrating 40 Years
What was more important was that they were celebrating their 40 years. And they were not sure how to fully bring everything together, with this Annual Report.
ChatGPT-like copy last year
When they booked their previous agency, the copy felt like it was written by AI. Lacking life, nuance, and substance, it sounded just like words on a page.
Having many stakeholders
With a Board, and executives to answer to, it was difficult to fully encompass all of their views within the Annual Report.
We first started with a moodboard, and then concepts
We first understood what they wanted with a moodboard, to get their list of style choices. We then built out a list of concepts to wrap their different ideas together.
We quickly iterated based on their feedback
Our working style depends on quick turnarounds to create better designs.
Work this way with your next agency
If you don't get to work with us
Align fast, with references and moodboards
If you like certain styles, take screenshots of them and send them to the design team. More references are better at this stage, so the designers know what your favoured style looks like.
Get them to give you mockups
Some designers may proceed too far down the wrong road, before you have time to stop them. Therefore, just telling them to give you 3 pages of mock-ups, help you catch the errors fast, before there's too much done.
Ensure the writing is strong
Over and over again, we've seen that the best Annual Reports have strong writing underlying it. This allows the strength of the concept to be communicated, rather than it being just another run of the mill, boring report.
What the client said
Social Media Executive, Oaks Plus
