MINDS wanted a yearbook, double-quick.

They had never done a yearbook before, but they wanted to have one before the end of the year. 

See the final yearbook

We started asking:

How would a yearbook help students and parents to remember their time better?

From the outset, we knew that a yearbook wasn't just a nice book of pictures. Rather, it was a way to remember the best times of a student's life, for both parents and their children. You probably still keep the yearbook you had 21 years ago when you were a student. Why?

Because you want to remember.


Knowing this, we deliberately:

  • Led on the conceptualisation of pictures by choosing memorable locations in the school, rather than just run of the mill locations 
  • Edited the copy of the book so that the stories of the students could be fleshed out more strongly 
  • Interviewed the staff to ensure that what they wanted in the book came out as strongly as possible.

How did we do it?

Yes, I know. We were pretty fast, efficient and effective, especially with a project that had so many moving parts. 

We had a live dashboard of running tasks. 

To keep things clear for all parties, we organised the project on Notion, so that we could see where each moving piece was, and how it was progressing. 

We went down regularly to meet the staff. 

Knowing that there were many different stakeholders, we made sure that we built great relationships by constantly meeting the staff. 

We kept the project on time with regular meetings. 

We had weekly calls with the project manager at their end. This may seem small, but you'd probably have had vendors that you can't contact. 

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