Care Corner wanted to raise the awareness of what they did.
Care Corner had always been a very reputable Social Service Agency, but moving forward, they wanted to grow awareness of their services outside of the industry.
They had new services to introduce.
Running new services meant they had to grow the awareness of these services to the public. This meant that newer services like their Learning Support Interventions needed more attention and growth.
They wanted to grow their donors and volunteer numbers.
To grow their donor and volunteer numbers meant that they had to appear on listicles that shared with others about how they could volunteer.
They wanted more of the public to know about them.
They wanted to be top of mind when people thought of charities, similar to how people thought about Salvation Army when they wanted to donate clothes, or SOS when they needed counselling support.
We got them listed on the listicles of big online media sites.
To grow the visibility of Care Corner, we got them listed on sites such as Sassy Mama, and The Smart Local. This helped more of the public to get to know of them.
We used Google Ads to grow direct conversions.
We drove conversions around transactional keywords, helping Care Corner to get more conversions around services like marriage counselling, therapy, and interventions for special needs.
We wrote thought leadership articles on other sites.
We also grew their reputation by writing insightful articles on how they did social work, which drew the attention of others that were looking for truly exceptional approaches to social services.
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